Top 18 Companies Giving Cannabis a Makeover

Source: @420friendlykitty

With the increased legalization of cannabis in North America, aspects of the plant’s countercultural associations and negative stigmas are dissipating. Replacing the idea that cannabis is taboo are new connotations, engineered through branding and supplemented by the sheer experience of the substance.

Many of us are seeking new ways to relax, socialize, and improve our health. From the medical to the recreational, marketers are using design to communicate a need to a consumer base that can best be filled through cannabis. For those who partake in legal cannabis, the question will arise: What role does design play in that decision?

Examples of innovative packaging design collected during my research. Source: goo.gl/cp814a
Desktop wallpaper featuring Bob Marley and a cannabis leaf. Source: goo.gl/bSLJD2
Cheech and Chong in "Up in Smoke" (1978). Source: goo.gl/j62FPL
Not only is the design of cannabis accessories changing, so is the photography that markets them. Half Circle Pipe by Yew Yew. Source: https://goo.gl/YsgibR

Celebrity Cannapreneurs

Snoop Dogg, of Leafs by Snoop. Source: goo.gl/EL7pKW
Leafs by Snoop packaging. Different strains are identified through the colored tabs at the top of each box. Source: goo.gl/EL7pKW
Willie’s Reserve website statement. Source: goo.gl/whWciV
Willie's Reserve edible chocolates. Source: goo.gl/yBa4Dg

Publications

Sirita Wright, Kali Wilder and Safon Floyd of EstroHaze. Source: goo.gl/qRBLu5
Verena von Pfetten and David Weiner of Gossamer. Source: goo.gl/9okYyM
Cover of the second issue of Broccoli magazine. Source: goo.gl/Ftf9iD

Accessories

An advertisement for Tetra. Source: goo.gl/xb8nix

Online Dispensaries

Dona Frank, founder of Natural Cannabis Company. Source: goo.gl/nF99m1
South African duo Die Antwoord in a Zef Zol ad. Source: goo.gl/EJL1vr
Cannabis products from the Die Antwoord and Natural Cannabis Company collaboration. Source: goo.gl/ZEkteC
Image courtesy of Eaze.
Jim Patterson, Chief Executive Officer of Eaze. Source: goo.gl/HAL1R1

Nutrients

Michael "Big Mike" Straumietis, founder of Advanced Nutrients. Source: goo.gl/JEeuLh
Examples of Advanced Nutrients’ fertilizer containers. Source: goo.gl/4LjK49

Dispensaries

Wanda James and Scott Durrah, co-founders of Simply Pure. Photo by Marc Piscotty
Simply Pure dispensary in Denver, CO. Source: goo.gl/kfYpqe
Jordan Lewis, founder of Silverpeak Apothecary. Source: goo.gl/dWXdap
Silverpeak dispensary in Aspen, CO. Source: goo.gl/bHpZqE
Josh Ginsberg and Rhett Jordan, co-founders of Native Roots Dispensary. Source: goo.gl/ouK3iz
Branded Native Roots desktop wallpaper. Source: goo.gl/6a7y6b
Native Roots dispensary in Denver, CO. Source: goo.gl/EaYnuf

Subscription Box

Potbox package shot. Source: goo.gl/bFZFT5

Edibles

Peter Barsoom, of 1906 New Highs. Source: goo.gl/kERKcX
1906 New Highs minimalist packages design. Source: goo.gl/kERKcX
Kristi Knoblich and Scott Palmer, of Kiva Confections. Source: goo.gl/UTNru8
Kiva bars. Source: goo.gl/kaqrgx

Hardware

Jay Evans, of Keirton. Source: goo.gl/Y2drxW
Twister Trimmer ad featuring lumbersexuals. Source: goo.gl/QWgdK2

Private Equity

Brendan Kennedy, of Privateer Holdings. Source: goo.gl/Y8wzmK
Logo of cannabis companies owed by Privateer Holdings.
Bedrocan, Mettrum and Tweed products. The three brands are owned by Canopy Growth Corporation. Source: goo.gl/rRi8pr

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