Celebrity Cannapreneurs: 16 Celebrities Cashing in on the Green Revolution

Snoop Dogg, Wiz Khalifa and Seth Rogen. Source: goo.gl/uwzZfT

Article Summary

  • A surprising number of celebrities have not only “stepped out of the cannabis closet”, but have launched their own cannabis-related products.
  • These celebrities have attached their personal brands to these products, distinguishing them from competitors and adding to their perceived value
  • This public promotion of cannabis products by celebrities is reflective of (and influences) a few massive shifts in our culture:
    1) Being pro-cannabis can positively impact one’s persona
    2) The cannabis product landscape is increasingly diversified
  1. Celebrities’ public association with cannabis and prominent roles in cannabis-focused businesses communicate a belief that being pro-cannabis can positively impact one’s professional persona; and
  2. The existence of celebrity cannapreneurs also reveals how diversified the product landscape has become. Consumers today can choose from a large variety of products and the range of branding reveals a staggering diversity of predilections, aspirations and desires.

Snoop Dogg

Snoop Dogg, of Leafs by Snoop. Source: goo.gl/vTWRPR
Leafs by Snoop website landing page. Source: goo.gl/8H8eJx

Whoopi Goldberg

Whoopi Goldberg and Maya Elisabeth. Source: goo.gl/wE3MWS
Whoopi & Maya products. Source: goo.gl/wE3MWS

Willie Nelson

Willie Nelson. Source: /goo.gl/mcxfyU
Willie's Reserve infused chocolates. Source: goo.gl/Nrp45m

Tommy Chong

Tommy Chong. Source: goo.gl/YbDRzB
Chong's Choice product line: Pre-rolled joints, flower jar, oil cartridge and THC stripes. Source: goo.gl/NMRnbn

Ghostface Killah

Ghostface Killah. Source: goo.gl/hHwJw7
Ghostface Killah's Wu Goo vape cartridges. Source: goo.gl/N2AjxQ

Wiz Khalifa

Wiz Khalifa. Source: goo.gl/yYgon8
Khalifa Kush packaging. Source: goo.gl/ZypGvp

Melissa Etheridge

Melissa Etheridge. Source: goo.gl/t7r54w

Die Antwoord

South African duo Die Antwoord in a Zef Zol ad. Source: goo.gl/EJL1vr
Cannabis products from the Die Antwoord and Natural Cannabis Company collaboration. Source: goo.gl/ZEkteC

Mike Tyson

Mike Tyson. Source: goo.gl/aq2hMh
Video of the breaking ground of Tyson Ranch. Source: goo.gl/29Mu8t

The Game

The Game. Source: goo.gl/BBi1dW
Be Lit Travel Rolling Tray, from Trees By Game, autographed by The Game. Source: goo.gl/FLwQNK

Montel Williams

Montel Williams. Source: goo.gl/FjSgQx
LenitivLabs Mini Shot Drink. Source: goo.gl/7CU2yS

Damian Marley

Damian Marley. Source: goo.gl/AZwq3Z
High Times Magazine, June 2018, Issue 509. Source: goo.gl/8y677s

Master P

Master P. Source: goo.gl/Kzh19q
Master P's Trees product line. Source: goo.gl/cSjg2F

Trailer Park Boys

Trailer Park Boys. Source: goo.gl/mDkh2z

Ricky Williams

Ricky Williams. Source: goo.gl/FZaW1w
Real Wellness product line. Source: goo.gl/qcfn17

Suicide Girls

Selena Mooney (aka Missy Suicide), co-founder of SuicideGirls. Source: goo.gl/dAfRwZ
Suicide Girl's 'Zero' vape pen, with anti-munchies effects. Source: goo.gl/TpXX8x


Video of The Rico Nasty x HEMPER Box Unboxing. Source: goo.gl/VzQxRh

Seth Rogen

Evan Goldberg and Seth Rogen (Photograph by Steve Jennings, Getty Images)

Martha Stewart

Snoop Dogg and Martha Stewart.

Chelsea Handler

Chelsea Handler.



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Adriana Kertzer

Adriana Kertzer

Partner at Plant Medicine Law Group and founder of JewWhoTokes.com.