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Adriana Kertzer
Adriana Kertzer

215 Followers

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Dec 9, 2019

Cannabis Branding Agencies

Rebranding Pot is a series about the changing aesthetics of the cannabis industry. Many branding agencies aspire to get into the cannabis space; some have already cut their teeth in the industry. If you are a cannapreneur building a new company or part of a private equity firm looking to…

Cannabis

9 min read

Cannabis Branding Agencies
Cannabis Branding Agencies
Cannabis

9 min read


Oct 2, 2019

Jew Who Tokes: An Instagram Account Dedicated to MOTs Who Love Cannabis

Who could have suspected that a Brown University Judaic Studies major turned corporate lawyer and design curator would eventually launch an Instagram account dedicated to Jews who love cannabis and work in the cannabis industry? Over the past five years I have researched the changing aesthetics of the cannabis industry…

Marijuana

3 min read

Jews Who Toke: An Instagram Account Dedicated to MOTs Who Love Cannabis
Jews Who Toke: An Instagram Account Dedicated to MOTs Who Love Cannabis
Marijuana

3 min read


May 23, 2019

Favelization: The Imaginary Brazil in Contemporary Film, Fashion and Design

A book about the use of references to Brazilian favelas to market luxury products to a primarily non-Brazilian audience. Book Summary In Favelization, The Imaginary Brazil in Contemporary Film, Fashion, and Design, a book originally published by the Cooper Hewitt, Smithsonian Design Museum, Adriana Kertzer sets out to understand the ways in…

Brazil

12 min read

Favelization: The Imaginary Brazil in Contemporary Film, Fashion and Design
Favelization: The Imaginary Brazil in Contemporary Film, Fashion and Design
Brazil

12 min read


May 20, 2019

Cannabis Travel

Rebranding Pot is a series about the changing aesthetics of the cannabis industry As cannabis becomes increasingly legal and commercialized, the hospitality industry has come up with new travel options that capitalize on growing acceptance of the plant and its mainstreaming in American culture. Retreats and cruises where cannabis is…

Cannabis

4 min read

Cannabis Travel
Cannabis Travel
Cannabis

4 min read


Feb 4, 2019

Rebranding Pot: A Book Proposal

A book about the changing aesthetics of the cannabis industry. My original plan was to write a book — on my own, as authors traditionally do. However, after countless rejections from traditional publishers who informed me the cannabis industry was too specific of a focus, and numerous proposals from pay-to-play…

Cannabis

8 min read

Rebranding Pot: A Book Proposal
Rebranding Pot: A Book Proposal
Cannabis

8 min read


Nov 27, 2018

Your Buds' Best Friends: Cannabis accessories you can display on your coffee table

Rebranding Pot is a series about the changing aesthetics of the cannabis industry Aesthetics play a significant role in how cannabis products are received by first-time users as the pace of legalization picks up speed in North America. …

Cannabis

10 min read

Your Buds' Best-Friends: Cannabis accessories you can display on your coffee table
Your Buds' Best-Friends: Cannabis accessories you can display on your coffee table
Cannabis

10 min read


Jul 6, 2018

Sex, Giggles & Pain: My first shopping spree at a cannabis dispensary

Rebranding Pot is a series about the changing aesthetics of the cannabis industry. I am here to confess. Over the past three years, I have researched the evolution of cannabis branding without ever setting foot in an actual dispensary. Shameful. The reason? …

Cannabis

6 min read

Sex, Giggles & Pain: My first shopping spree at a cannabis dispensary
Sex, Giggles & Pain: My first shopping spree at a cannabis dispensary
Cannabis

6 min read


May 30, 2018

Celebrity Cannapreneurs: 16 Celebrities Cashing in on the Green Revolution

Rebranding Pot is a series about the changing aesthetics of the cannabis industry Article Summary A surprising number of celebrities have not only “stepped out of the cannabis closet”, but have launched their own cannabis-related products. These celebrities have attached their personal brands to these products, distinguishing them from competitors and adding…

Cannabis

14 min read

Celebrity Cannapreneurs: 16 Celebrities Cashing in on the Green Revolution
Celebrity Cannapreneurs: 16 Celebrities Cashing in on the Green Revolution
Cannabis

14 min read


Mar 20, 2018

Smoking out SXSW: Welcome to the Future of Cannabis

Rebranding Pot is a series about the changing aesthetics of the cannabis industry. Afamiliar scent in the air during SXSW 2018 led many of us to believe — even if just for a split second — that cannabis is legal in Texas. …

Cannabis

7 min read

Smoking out SXSW: Welcome to the Future of Cannabis
Smoking out SXSW: Welcome to the Future of Cannabis
Cannabis

7 min read


Feb 28, 2018

Top 18 Companies Giving Cannabis a Makeover

Rebranding Pot is a series about the changing aesthetics of the cannabis industry. So long tie-dye t-shirts and stoner basements — hello digital influencers, master chefs, and business tycoons. In the U. S. and Canada, cannapreneurs — entrepreneurs in the cannabis industry — are employing increasingly sophisticated design strategies to…

Cannabis

11 min read

Top 18 Companies Giving Cannabis a Makeover
Top 18 Companies Giving Cannabis a Makeover
Cannabis

11 min read

Adriana Kertzer

Adriana Kertzer

215 Followers

Partner at Plant Medicine Law Group and founder of JewWhoTokes.com.

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