Rebranding Pot is a series about the changing aesthetics of the cannabis industry

Photo by Dino Reichmuth on Unsplash

As cannabis becomes increasingly legal and commercialized, the hospitality industry has come up with new travel options that capitalize on growing acceptance of the plant and its mainstreaming in American culture. Retreats and cruises where cannabis is…

A book about the changing aesthetics of the cannabis industry.

My original plan was to write a book — on my own, as authors traditionally do. However, after countless rejections from traditional publishers who informed me the cannabis industry was too specific of a focus, and numerous proposals from pay-to-play…

Rebranding Pot is a series about the changing aesthetics of the cannabis industry

Snoop Dogg, Wiz Khalifa and Seth Rogen. Source: goo.gl/uwzZfT

Article Summary

  • A surprising number of celebrities have not only “stepped out of the cannabis closet”, but have launched their own cannabis-related products.
  • These celebrities have attached their personal brands to these products, distinguishing them from competitors and adding…

Rebranding Pot is a series about the changing aesthetics of the cannabis industry.

Source: @420friendlykitty

So long tie-dye t-shirts and stoner basements — hello digital influencers, master chefs, and business tycoons. In the U. S. and Canada, cannapreneurs — entrepreneurs in the cannabis industry — are employing increasingly sophisticated design strategies to…

Adriana Kertzer

Partner at Plant Medicine Law Group and founder of JewWhoTokes.com.

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